Press & News

Mochila Partners With AnchorFree to Launch Innovative Content Portal

Syndicated Technology and Business Headlines From Premium Media Properties Now Reach Millions of Hotspot Shield Users Around the World

NEW YORK, NY, Sep 04, 2009 (MARKETWIRE via COMTEX) – Mochila, a premium content syndication technology platform and network, and AnchorFree, the world’s largest free ad-supported virtual private network, today announced a partnership to deliver premium news and feature content to more than 7.5 million consumers around the world who access AnchorFree’s Hotspot Shield each month for online security and privacy.

As more and more people around the world seek to use the Internet without concerns of cyber-criminals or censorship, they are increasingly turning to Hotspot Shield, a free ad-supported VPN (Virtual Private Network) that guarantees its users complete privacy and security online. In partnering with Mochila, these consumers will now have special access to a carefully selected set of premium, dynamically updated articles, photos and video through Mochila’s unique content syndication network.

The content will be packaged into themed sections designed to create a unique contextual user experience. Categories will include technology, business, travel, food, automotive and weather. Technology content, from gadget and computer reviews to news for gamers and buyers guides, will be supplied by previously announced Mochila partner IDG – whose brands include PC World, Macworld and GamePro. Financial content will be supplied by Investor’s Business Daily, the premier publisher of in-depth financial news geared to personal and professional investors. The sections will be easy to navigate and will be interwoven with advertising supplied by the content providers. Support for pre- and post-roll video advertising will also be available.

“Hotspot Shield now reaches a vast, global audience of tech savvy and affluent consumers who have an appetite for quality news and information from premium sources,” said Benjamin Chen, chairman and CEO, Mochila. “We are excited to partner with AnchorFree to enhance the Hotspot Shield users’ experience and in turn offer our content providers and advertisers extended reach to a targeted audience.”

With more than 7.5 million monthly unique users and over almost a billion monthly impressions, AnchorFree enables consumers to enjoy a private and secure online experience and offers advertisers an effective communication vehicle to reach Web users across the world. Available on desktop computers, laptops and iPhones, Hotspot Shield establishes a secure tunnel between a user’s computer and Internet connection, encrypting entire Web sessions to keep IP addresses protected and the user anonymous. As a result, third-party Web sites and ISPs cannot block or censor Internet content, and therefore cannot track any information exchanged by the individual online.

“Mochila has an exceptional ability to define, design and publish a custom content experience in a very short period of time. This means they can be responsive to our audience’s growing need for information, as well as our marketing partners’ need to be nimble, impactful and contextually relevant when the time is right,” said AnchorFree’s co-founder and CEO, David Gorodyansky. “The millions of Hotspot Shield users who rely on us to enable them to access the Internet freely and securely will benefit greatly from having direct access to Mochila’s premium multimedia-driven content.”

About Mochila

Founded in 2001, Mochila has forged partnerships with hundreds of the largest and most powerful media companies in the world. The Mochila network of sites uses a proprietary technology platform that meets the unique needs of content owners, publishers, and advertisers. Partners include The Associated Press, Reuters, AFP, Getty, Splash, WENN, Gannett, Tribune Company, Belo Corporation, Media General, Scripps, Hachette Filipacchi Media, Hearst Corporation, Greenspun Media Group, Rodale, AMI, MSNBC, CNET, and Topix. The world’s largest content syndication network powered by an ad-based distribution model, Mochila helps content owners reach new markets, publishers build businesses, and advertisers reach highly engaged, quality audiences. In addition to its own ad sales team, Mochila has partnerships with a number of the world’s leading ad networks as well as the sales teams of participating publishers. Mochila has operations in New York, San Francisco, Los Angeles and Carlsbad, Calif. For more information, visit http://www.Mochila.com.

About AnchorFree and Hotspot Shield

AnchorFree enables millions of users globally to surf the Web freely and securely through Hotspot Shield, the world’s first and most popular ad-supported virtual private network. More than 7.5 million monthly users in 190 countries rely on Hotspot Shield to secure their Web browsing experience, proliferating freedom of information online and democratizing the Web. It is the only free way to ensure privacy and total anonymity online on desktop computers, laptops and iPhones. Hotspot Shield is powered by AnchorFree’s proprietary communication platform that enables marketers to distribute ad campaigns, messaging and content to millions of users, totaling almost one billion page views every month. AnchorFree is a privately held company with more than $11 million in financing and is based in Sunnyvale, California. For more information or to download Hotspot Shield, please visit www.anchorfree.com.

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