MOUNTAIN VIEW, CA –(Marketwire -) - Today, AnchorFree, the global leader in consumer security, privacy and internet freedom, kicks off a campaign to help US and UK college students keep their digital lives private and secure. In addition to releasing a new College Productivity version of its iOS app with numerous features targeted toward students, the company has launched the Hotspot Shield College Privacy Challenge with $50,000 in scholarship awards. During the Challenge, any college student registering with a school-provided “.edu” email address will receive a free subscription to Hotspot Shield VPN for iPhone or Android, the subscription will also work on up to 5 devices including iPad, Android phones and tablets, PC’s and Mac’s. The subscription will provide free Hotspot Shield service for one full year, up to a $42 value. The contest begins March 27 and will run through June 9.
Privacy Protection for web communication, browsing, and sharing online at dorms, cafes, campuses, and offices to become anonymous
The ability to watch US and UK TV shows online, by switching between IP addreses, a must have when traveling abroad. A new user interface that makes it easier than ever to view bandwidth savings and manage features. An iPad version for the first time. Enhanced malware protection
“Sharing content privately and securely is an issue of increasing concern to young people,” said David Gorodyansky, founder and CEO of AnchorFree, the maker of Hotspot Shield. “The Internet provides unprecedented access to information and essential communication tools to students, yet it also presents enormous hidden risks. We want to help protect students and make everyone aware of the risks to their digital privacy, particularly on mobile devices.”
Added Gorodyansky, “Using a VPN like Hotspot Shield can protect the privacy of your browsing in the same way that apps like Snap Chat protect the privacy of photos and messages being shared. The critical issue is that students not lose control of media or sensitive data that could impact them later in life or affect their chances in the job market.”
A recent study estimated that nine out of ten undergraduate students will own a smartphone by the time this year’s crop of freshmen is slated to graduate. As this demographic grows, college students are increasingly at risk of having their privacy compromised.
As the contest unfolds, AnchorFree will tally the schools with the highest number of sign-ups relative to their size, indicating the capacity to stay secure, safe and private online. AnchorFree will distribute ten scholarships of $5,000 each among the top three schools. Five scholarships will go to the #1 ranked Secure College in the Country, three will go to the #2 ranked school and two will be given to the #3 ranked school. AnchorFree will crown the top schools at the end of the summer, in time for the beginning of the 2013-14 school year.
Mobile students tend to use unprotected public Wi-Fi networks more, which adds additional risk factors to their profile. These factors combine to transform the generation that grew up using the Internet most frequently into the generation that’s the most vulnerable online.
“People of all ages simply do not understand the risks they take with unprotected browsing,” said Gorodyansky. “This may especially be true of college students, who have their minds on a million other things. We hope this campaign will focus their attention on the importance of taking control of their online privacy.”
AnchorFree’s Hotspot Shield has been downloaded more than 120 million times on PCs, Macs, iOS and Android platforms. The company experienced explosive growth in 2012 and, according to Quantcast, is among the top 35 online destinations based on total Internet traffic.
More information about the “Hotspot Shield College Privacy Challenge” can be found at http://college.hotspotshield.com.
AnchorFree believes in placing consumers in control of their personal information online. The company’s mission is to enable secure access to the world’s information for an addressable market of 5 billion people who access the Web through computers or mobile devices. AnchorFree does this through Hotspot Shield, the world’s most popular app for safe browsing. Hotspot Shield secures all Internet communications, protects the user’s identity online, and provides universal access to all Internet content. Hotspot Shield is available for PC, Mac, Apple iOS, and Android platforms at www.AnchorFree.com and https://www.HotspotShield.com. AnchorFree is a privately held, venture-backed company based in Mountain View, California.