AnchorFree believes in placing consumers in control of their personal information online. The company’s mission is to enable secure access to the world’s information for an addressable market of 5 billion people who access the Web through computers or mobile devices. AnchorFree does this through Hotspot Shield, the world’s most popular app for safe browsing. Hotspot Shield secures all Internet communications, protects the user’s identity online, and provides universal access to all Internet content.
Hotspot Shield has been downloaded more than 120 million times and is the number one security app on the iPhone. Hotspot Shield has over 100 million monthly user sessions. Securing over 4 billion pages per month for its users, AnchorFree is ranked among the top 50 online destinations as far as total traffic (by Quantcast).
AnchorFree is funded by blue chip investors that include: Goldman Sachs, Bert Roberts (former chairman and CEO of MCI), Doug Maine (former CFO of IBM); Esther Dyson, Subrah Iyar (founder of WebEx), Greg Coleman (former president of Huffington Post), Rick Roth (former CEO of OgilvyAction). AnchorFree is located at the heart of Silicon Valley - Mountain View, CA. The office contains a gym, foosball, a pool table, ping pong, free food and drinks.
The Director of Mobile Marketing will be responsible for user acquisition by creating and executing innovative strategies that result in significant mobile user growth. The role requires managing SEO, social media, SEM, organic and viral growth strategies, day-to day advertising and marketing campaigns, and partnerships, along with developing strategies and executing campaigns that will drive engagement/app usage and paid conversions. The right candidate will have prior experience acquiring millions of app users on Android and iOS efficiently and cost-effectively. This position requires significant ability to understand technology, product management, and product integrations with third parties. The right candidate will have solid experience managing and optimizing advertising campaigns for global user acquisition across a variety of networks, particularly in US and emerging markets. They will also have a track record of growing users through innovative partnerships or viral mechanisms. The goals will require attention to detail, analysis and understanding of metrics, interaction between end-users, partners, and engineering. Experience with distributing free and paid consumer utility or security products, as well as converting free users to paid products is a big plus. The position will report to our VP of Marketing and be based at our Mountain View, CA offices.