Media Distribution

AnchorFree’s Media Distribution solutions give media companies new digital reach in engaging users with content and advertising that is at the intersection of interactive and Out-Of-Home.  It’s no secret, advertisers are shifting budgets to channels that are more accountable and engaging than traditional mass market mediums. Many traditional media companies are seeking ways to align synergies and assets between print, TV, and on-line properties. 

AnchorFree’s Media Distribution solutions can help you identify and access new and existing broadband Hotspot venues as an incremental and synergistic channel to engage users with your content and advertising at the local level. The entire AnchorFree network consists of nearly 10,000 venues (hotels, airports, restaurant/café chains) nationally. Additionally, we can transform existing broadband locations into AnchorFree powered locations where the value proposition is clear: venues share in revenue – media companies gain audience reach and relevance.

Our data shows that the average Hotspot session lasts in excess of 60 minutes; imagine the dialogue and engagement you can offer to YOUR media consumers while they are on-line throughout every page of their internet browser experience. Align local content and advertising to drive incremental revenues.

How Does it Work?

Simple, we work with you to define the DMA boundaries against your existing media assets. Then we access our network of existing broadband Hotspot venues as well as our unique ability to ‘sell’ into new locations to create a footprint of reach that achieves the right density of venues.

Then, we define and create the media distribution plan with you ensuring that your digital content and advertising creative is disseminated across the specific locales that have been defined.  And, we measure, refine, and iterate, of course.